FREEFI NETWORKS ADVERTISING SPECIFICATIONS



Type 1: 120x90 Standard IAB Unit (Merchant Ad)

Pixel Size: 120x90 IAB IMU located on (3) initial launch pages and (1) within FreeFi Slimbar
Max. File Size: 20k GIF/JPEG; 30k SWF
Expansion: Not supported
Loop: 30 sec. limit
Rotation: Rotating (1 minute timed rotation) Toolbar location only. No rotation on initial launch pages.
Rich Media: Yes

Type 2: 300x250 Standard IAB Unit (Splash Ad)

Pixel Size: 300x250 IAB Ad Spot located on FreeFi Networks (3) launch screens
Max. File Size: 64k GIF/JPEG; 100k SWF, 1.0 MB FLV Video Stream
Expansion: Left only (600x300)
Loop: 30 sec. limit
Rotation: Non-Rotating. Ad spot displayed 3x per session; Displayed at log-in sequence.
Rich Media: Yes

Type 3: 728x90 Standard IAB Unit (Leaderboard Ad)

Pixel Size: 728x90 IAB Ad Spot located within FreeFi Toolbar
Max. File Size: 64k GIF/JPEG; 100k SWF
Expansion: Not supported
Loop: 30 sec. limit
Rotation: Rotating (30 sec. timed rotation)
Rich Media: Yes

Type 4: 770x500 Video Sponsored Session Ad

Pixel Size: 770x500 IAB Ad Spot located on FreeFi Networks launch screen
Max. File Size: 64k GIF/JPEG; 100k SWF, 1.0 MB FLV Video Stream
Expansion: Not supported
Resolution: 640x480, 720x480 or higher
Maximum Length: 30 seconds
Loop: 30 sec. limit
Rotation: Non-Rotating. Ad spot displayed 1x per session; Displayed at log-in sequence.
Rich Media: Yes

Rich Media and Flash Requirements

The flash file needs to contain a parameter called a "click tag”. The Flash banner needs to have a specific click action assigned in order for FreeFi to pass the URL entered when the banner is defined in our ad server. This is something that is done before the Flash banner is compiled from a .fla into an .swf file. If the click information is hard-coded into the ad, then FreeFi cannot properly process clicks.
The banner must contain the following code:
on (press) {
getURL (clickTAG, "_blank");
}
• Do not define the website URL within this code as this will prevent us from tracking the clicks.
• The variable "_blank" must be included after the comma for the click to open the URL in a new window or tab.
• The click URL is then defined separately in FreeFi’s ad server in order to track click-through's over the course of the campaign.
• Please provide the associated Click URL.
• For all Flash creatives, a separate non-flash failover image (GIF or JPEG) is required.
• Flash version 9+ preferred.
• Action Script 3.0 preferred.
• Maximum frames per second: 30
More complete information for Flash ad designers is available at: http://www.adobe.com/resources/richmedia/tracking/

Captive Display Whitelisting Requirements

To enable delivery of your campaign in captive "walled garden" environments, your creative and click-through URL are whitelisted within each FreeFi network.
• Ad spots affected by whitelisting requirements: 120x90, 300x250 and Sponsored Session videos.
• Click-through URL for pre-roll ad spots cannot drive traffic to commerce sites such as iTunes, Facebook, Yahoo, or websites containing external links
(i.e. http://www.iTunes/businessname/...)
• Static IP Address is required for Click-through URL
• Websites must not use encrypted JavaScript, or rely on a referrer URL or client IP.
• RTMP streaming is not supported.

Lead Times

• Standard Ads: minimum of 3 business days from receipt of creative.
• Rich media ads: 10 business days from receipt of creative.

Accepted Ad Formats

• Standard Banners: GIFs, JPGs, SWFs and HTML
• Rich Media: All rich media third-party solutions accepted as per DoubleClick’s specifications (example: Atlas, Eyeblaster, PointRoll, Klipmart, Mediaplex, etc.)

Submission

Send all creative files along with click-through URL and back-up GIFs to adops@freefinet.com

Additional Specifications

• Standard image formats of .GIF, .SWF or .JPG may be FreeFi served or third-party served.
• Frame buster code is not allowed in 728x90, 770x500, and 120x90 featured merchant ad spots.
• The Client URL can not spawn additional windows on launch, close or at any other point in time.
• Expansion, sound and video must be user initiated only (mouse-in or click).
• Ads with sound must have sound on/off control.
• Any change in creative or URL requires minimum 3 business days notification.
• Before creatives and URLs are installed, they must be tested to ensure that the above specs are met.
• Failure to comply with these specs will result in suspension of placement.